Hit-Boy | Fan
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Kanye West is an entity of his own and never takes the traditional route.
Last night the multi-platinum rapper launched his new album by promoting its first single, New Slaves. He did this by projecting his face across 66 multi-storied buildings worldwide.
Yeezy announced the event on Twitter with hundreds of fans gathering at each location to see what the rapper had in store.
The video was projected at multiple times throughout the night across several major worldwide cities, including New York, Toronto, Chicago, London, Paris, and Berlin. It even made it down here to Sydney, Australia.
Running one and a half hours later than schedule, the final stop for the roving projector handled by Universal Music was a location near “George Street South”, Pedestrian TV made a hypothesis of Martin Place. Universal Music kept the tweets coming in order to keep the hype surrounding the guerrilla-marketing stunt. The congregation came and went as the minutes to hours ticked past 11pm. Finally a crowd of about 50 people stood to watch Yeezy rap. The sound was disappointing due to unsatisfactory speakers but the message of the track was clear. New Slaves is a dark and brooding tune, brimming with intense emotions about the state of society through West’s eyes.
Check out the stunt below (language may be NSFW).
At Martin Place, the first projection ended with one fan yelling “Thank you Yeezus!”, an appropriate line indeed as today the announcement came that the title of Kanye’s upcoming album on June 18 will be Yeezus.
Rap-Up confirmed the title of the album, and girlfriend and baby-mumma of Ye, as well as his manager Don C. later posted a photo of the what-looks-to-be-unfinished album art as well as a pair of red Yeezy IIs with a tag ‘Yeezus’ to their Instagram accounts.
Kanye has been in the studio with Daft Punk, who programmed drums for the album.
“It was very raw: he was rapping—kind of screaming primally, actually,” Thomas Bangalter of the French duo told Rolling Stone. “Kanye doesn’t give a f*ck.”
Billbord has put together a great infographic outlining what we know about the album so far (click to enlarge).
So what are your thoughts on New Slaves? Are you looking forward to the return of Yeezus?
Read more about Kanye West:
Kanye West on the set of Anchorman 2
Say What: Kanye West’s New Album to release on June 18… maybe?
K. Roosevelt | Do Me Now ft. Hit-Boy
The-Dream | IV Play (Official video)
Upcoming release: Air Jordan V – Black Grape
The 25th anniversary of the Air Jordan 5 is becoming heavy with an extensive list of releases and only more to come. Since the recent ‘OG Grape’ drop on May 4, we’ve been drooling over Grapes.
The new emerald colourway, dubbed the ‘Black Grape’ will use the same colourblocking as it’s counterpart but rather than white leather, the retro sneaker will have a smooth black suede upper.
We’ll be lining up for these; will you be copping a pair?
Air Jordan 5 Retro
Black/New emerald – Grape Ice – Black
Marques Houston is set to release his 6th solo studio album “Famous,” with a Marvin Gaye meets D’Angelo feel.
“I wanted to do an album for my fans. I took some time away from my music to focus on my acting and producing films, but because of my Twitter and Instagram blowing up with all my fans requesting new music, it gave me the motivation to get back in the studio,” says Marques Houston.
A Viral leak of his song/video entitled “Speechless” was released on VEVO and fans raved about his vocal performance. He recently completed a remake of Marvin Gaye’s song “Sexual Healing” featuring the Los Angeles native Rapper Problem.
From television, to films, to making ladies melt with his steamy hit album “Naked,” which shipped over 500,000 copies, Marques Houston has conquered it all. With his great acting success, he has one of the most famous faces on television and the big screen. Marques played the role of “Roger Evans” on the hit TV series “Sister, Sister” on ABC. Houston also starred alongside actress Shannon Elizabeth in the UPN Network television series “CUTS”. He’s also well known for his film rolls in the 20th Century Fox comedy Fat Albert as Dumb Donald and his leading role in the hip-hop dance film “You Got Served” which debuted #1 at the box office with Sony Pictures. “You Got Served” went on to gross over $80 million in box office, television, and VOD sales.
Now it’s back to music for soulful sexy crooner. “If I was going to make another album, I wanted it to be a Classic,” says Marques Houston. It’s been two years since Marques Houston released new music but the highly anticipated album, “Famous” which is set to be released Summer of 2013. Marques Houston seems to know exactly what his fans want with each album he releases. “Famous” is sure to be another hit.
Marques Houston will be doing a major market club tour to give his audience a feel of his new style of music with his all female band. He plans on rocking the clubs with “Unplugged” style jam sessions.
In what has become a hugely anticipated annual event, OVOFEST 2013 has been officially announced.
Today news of this year’s festival broke on the October’s Very Own blog, which revealed that Drakehimself will headline the show, performing on August 5 while Frank Ocean and James Blake will perform August 4, plus more ‘special guests’ still to be announced. The fourth annual event will be held at Toronto’s Molson Amphitheatre.
Drizzy is guaranteed to deliver yet another spectacular show. With previous guests including Jay-Z, Snoop Dogg, Eminem and Nicki Minaj – the man sets a high standard. Meanwhile Kanye West and 50 Cent are both scheduled to be promoting new albums in 2013, there is a good chance they too will feature.
OVOFEST is a tribute to Canada and throughout the show Drake shows his love. Last year Drake showed off his fresh ‘416’ tattoo which represents the area code of his hometown. Driz has always been conscious of his presence in Canada and those Canadians seem to love him right back.
This just keeps us wondering when’s Drizzy’s bringing that ‘north north’ flair down under.
Elijah Blake | XOX ft. Common (Official video)